It doesn’t take long in our small mountain town to learn about Badfish SUP and we met Zack Hughes one of the founders shortly after we set up shop here. Zack was looking for a fresh take on their board graphics. He wanted it to have a surf/skate vibe that would be unmistakeable from 100 feet away. We went bold stripes in a bright updated 80s palette with a consistently branded rail. It’s been a huge hit from a sales perspective and looks pretty unmistakable especially from drone shots.