To stand out on Whole Food’s shelves, we skipped the usual kraft paper and earth tones look and opted instead for something more befitting this high-end, environmentally friendly cosmetics company — bright, crisp and modern. While we didn’t have the standard eco-friendly look, we certainly had the credentials. We used an FSC certified, 100% recycled paper from a wind-powered paper mill and printed with soy-based inks at a green certified printer. Big impact, small footprint.