Under the umbrella of a hefty paddle sports conglomerate Badfish was getting short shrift and sales were hurting. With grit and savvy they regained independence and the first move calling their own shots was a website face-lift and adding e-commerce. Shopify offers aesthetics with speed and stability and a backend that meshes seamlessly with their inventory management app. We bifurcated the site at the landing page keeping the blog on wordpress so the trove of content could stay put, look clean and have stronger SEO. Sales have been going gangbusters from day one. See it at badfishsup.com