Take equal parts artist, climber, craftsman and you end up with climbing hold shapers Ian Powell and Ty Foose. Each climbing hold they coax from a block of foam is a miniature sculpture with more depth and detail than they could possibly require. They’re functional high art. In presenting art care is essential. But they’re also products to be sold in the thousands which necessitates punch. We kept it simple, bright and bold and we think it holds.

8.5″ x 11″  |  4 pages