Salon quality hair dye made from just plants, Vitacolor is the only company that does it. So their logo had to say plants and color in an elegant way… we chose fanciful cattails with long graceful stalks and dots of color. We steered well clear of the category’s usual chunky, green, leafy look, instead opting to stand out at Whole Foods and Natural Grocers by embracing a fresh, mod aesthetic more in keeping with beauty and cosmetics.